It’s also free, with a discreet “powered by Square” footer-but upgrading to a paid plan allows you to use your own domain name and access site-traffic reports. If you use Square’s POS (point of sale) hardware to collect payments in person, using Square Online for a new site may be a no-brainer since doing so ensures that all your payment and inventory information stays in one place.

Square Online doesn’t offer as many design customization options as Wix or our other website builder picks, but this service offers the easiest way to build an online store or a restaurant website because it takes just a few clicks to add a featured-items section, a menu, a contact form, customer testimonials, an events calendar, and other crucial business-oriented features. Starting monthly price (lowest plan): $19.A free, ad-driven version is available, but most people will want to upgrade to a paid plan to have a more professional-looking custom domain name and to remove the banner ad at the top of each page. And its SEO (search engine optimization), social media, and email marketing tools can help owners grow an online presence. Beyond the basics of site editing, Wix offers plugins for all sorts of uses, from online stores to restaurant sites to blogs to appointment-booking sites. But Wix is also one of the most powerful, feature-heavy site builders we tested: When you want to take the reins from the AI, Wix’s main editor is packed with controls that can tweak every aspect of your site.

Just answer a few questions about your style preferences and the kind of site you want, and you’ll quickly have a web page to start from. If you’re new to web design or don’t want to spend a lot of time designing a website, Wix’s auto-site builder (called ADI, for artificial design intelligence) can do the job for you. Wix is simple enough that just about anyone can use it to create a website in minutes, but it’s also flexible and powerful enough for you to fine-tune every aspect of each page if you want to.

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